Domination in America, Starting from being a Boxing Champion

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"Wow, Link's punch was so fierce, it almost knocked off Clinton's chin."

In the office, Tiffany held her little fist and bumped her own chin, then with an "ahh," her jaw slanted, turning her into a lopsided-mouth girl.

"Alright, go play on the side, I still have work to do."

Seeing that Link had won without getting hurt, Ivanka pushed away her computer and continued to browse her emails.

"Okay!"

Tiffany hugged her computer, leaning on the couch playing online games, chirping and shouting disorderly.

"Tiffany, do you like acting that much?"

Ivanka yelled.

"What?"

Tiffany looked up and over.

"If you like making movies, you could start by taking classes at a drama school; becoming an actress could be nice for you in the future."

Ivanka suggested.

"No! I play a zombie in the crew because it's fun, but if I were to take acting classes, that would be too painful. I don't want to make trouble for myself."

Tiffany shook her head repeatedly.

Ivanka glanced at her, shook her head helplessly, and said no more.

After a while, Tiffany received a phone call saying a crew needed new zombies, offering 20 US dollars an hour, asking if she wanted to come. Tiffany immediately jumped up, put down her computer, and rushed out after a hasty greeting.

Ivanka rubbed her forehead and continued with her work.

—

The boxing match ended, and Link smoothly secured the IBF Light Heavyweight contender title. His next match would be a direct confrontation with the IBF champion Chad Dawson.

Professional record: 24 fights, 24 wins, 24 KOs.

Originally, the championship contender match was a secondary event, not as attention-grabbing as a championship match, but because the participant was Link, the match also drew the attention of many boxing fans.

The North American PPV sales reached 1.24 million, totaling about 93 million US dollars, with approximately 42 million from online broadcasting. Adding ticket, hotel, casino, advertising sponsorships, and other associated revenues, the match grossed a total of 180 million US dollars.

Link's personal income from this match was about 56 million US dollars, which is 40 percent more than his last match against Belrut Shumenov on Hong Kong Island, and not bad compared to the match against Hoyle at the end of last year.

By income, his influence in the boxing arena had undoubtedly grown larger.

In the past, when he was not famous, his fights heavily relied on the promotional company spending money on publicity and creating hype, often costing tens of millions of US dollars.

Now, he was a world superstar, a global public figure.

As soon as his matches were scheduled, the mainstream media in the United States would cover the news actively and help with publicity because the matches themselves were valuable big news events, appealing to a paying audience.

That's the advantage of being a top boxer. Once at the top level, media worldwide would promote them for free.

This kind of treatment was once received by greats like Ali and Tyson, who were chased by media around the globe and became legends in boxing.

In the 90s, top boxers Roy Jones and Mayweather emerged. In terms of ability and record, they were no less than Ali and Tyson.

However, due to changes in international situations, after the 2000s, America's influence internationally declined and boxing was no longer as globally celebrated.

International media lost interest in such news and boxing stars.

They didn't enjoy the free promotional resources foreign media offer, and their global fame was far less than that of Tyson and Ali.

With Link, he was a top star, a Playboy with much to talk about, with significant global influence. The media found it profitable to report news about him, and were willing to cover his boxing matches.

The increase in free media resources also led to Link's influence growing bigger and bigger in the United States and even internationally, like a snowball effect.

Correspondingly, his income from matches would also get higher and higher.

There was another reason.

Since last year, many of his matches took place abroad, with only one against Hoyle in the United States.

Having fewer domestic matches increased audience interest; this approach also belonged to a kind of hunger marketing.

If all four matches for the year were held in the United States, with expenses for tickets, PPV and others reaching thousands of dollars, even hardcore boxing fans couldn't afford it.

This was one of the reasons why, even if the prize money wasn't much, he often competed overseas.

"Link, Nike's marketing department has sent a partnership agreement. Firstly, they invite you to be a spokesperson, with an initial negotiation of 150 million for a 5-year endorsement. Additionally, they have submitted a cooperation plan to create a new sports brand using your name. Once the new brand launches, you can earn 5% dividends from annual sales."

In the office, Franco handed over a document.

Link flipped through the contract, which was similar to the partnership that Nike had with Jordan to create the Jordan Brand and Adidas with Kanye West for Yeezy, leveraging a star's fame to sell merchandise.

The more the brand's products sell, the more the celebrity earns.

The 5% sales dividend offered by Nike was decent, too, almost the same as what Jordan earned annually from the Jordan Brand.

But there was a condition in the contract: once he partnered with Nike, he couldn't endorse any other clothing brands.

This condition wouldn't work.

He had an endorsement deal for Dior menswear, had just signed one for CK underwear at the beginning of the year, and a GUESS jeans endorsement. The annual earnings from these three brands combined were nearly thirty to forty million.

Partnering with Nike would mean giving up those endorsements, which wasn't worthwhile.

The contract Nike offered wasn't for a lifetime endorsement.

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