Life is Easier If You’re Handsome

The Grand Bell Awards, despite being a highly prestigious film festival, had always been riddled with controversy.

From proxy acceptances to selling voting rights—
Even as recently as last year, in 2016, its credibility had been hanging by a thread.

So why did Director Lee Seong-deok decide to submit his film here?@@novelbin@@

“Whether we win or not, people will be talking about it.”

That was the key. Regardless of the festival’s reputation, it would serve as promotion for the film.

Actors just needed to deliver their performances as directed.
Directors not only had to capture those performances well but also—

“They have to sell them.”

It was the director’s job to ensure the film reached the audience in the best possible light.
No matter how well-made a movie was, if it sat collecting dust in a warehouse, what was the point?

No matter how famous a restaurant was, if no one could actually eat there, it was meaningless.

“In today’s world, promotion is everything.”

Lee Seong-deok never had high hopes for the Grand Bell Awards.
What he was really aiming for were two other awards:
The Blue Dragon Film Awards in early December and the Baeksang Arts Awards in May.

Flashes continued to go off as he tried to adjust.
Glancing at Kim Donghu beside him, he felt reassured.

• Isn’t True Hero basically sweeping the awards? But only Kim Donghu and Lee Seong-deok are here?
• Based on its box office numbers alone, it should take everything; I bet there’ll be tons of proxy acceptances.

• Oh god...!!!
• (^Triple 10-million box office + Korea’s all-time highest audience record (with widespread critic acclaim [※Park Dongjin 5, Lee Pyeongsik 4.5※]) Mise-en-scène 4-time winner, average variety show ratings 21.7%, drama ratings 46.2%, Olympic heavyweight boxing gold medalist, Red Honored Hespard Partner, Benz & Richard Mille ambassador, Louis Vuitton muse, fluent in English, Japanese, and French, proven top-tier chef on Please Take Care of My Refrigerator, flawless in Japanese dubbing, masterful piano and violin player, saved an entire concert’s lighting system, and now sweeping the Grand Bell Awards^)