Love? The Reborn Me Just Wants to Obtain Rewards

Chapter 45: Chapter 45 Employee Number One Demands to Start Work Immediately!

“Everyone, please share your opinions. Between the low-sugar version and the honey-added version of the sour plum drink, do you see any areas that are not good enough or could be improved?”

Dandong Girl was immediately annoyed, her eyes widening: “Wait a minute! Where’s the explanation?!”

Bai Huitian chimed in, “Yeah! Nuannuan was tricked by you, so where’s the explanation for why you did this?”

“OK! OK! I’ll explain right away.”

Su Huai raised his hands in surrender, considered his words, and began to clarify his thoughts.

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“Actually, it’s quite simple. When we create two extremes of the same product and then differentiate them with appropriate descriptions, the value and the effects of both are polarized.

Consumers will then clearly identify their needs through comparison—I want more sugar, I want to cool off, I crave something but don’t want to gain weight…

Originally, these needs were vague.

But now, with our guidance or perhaps through the influence of friends, the needs suddenly become clear.

With the boost from trending popularity, the question of ‘whether to buy or not’ naturally shifts to ‘which one to buy’.

The taste of the high-sugar honey-added version is actually quite good, above the average market level, so consumer satisfaction won’t be too low.

And what about those who try the low-sugar version and find it doesn’t suit them? What will their reaction be?

Some might be completely turned off from sour plum drinks and avoid any further attempts.

Some might stop drinking the low-sugar kind and switch to buying the high-sugar honey-added version, giving it a second try.

This way, we get an additional opportunity to win them over.

The last group, also not adapting well, will be further convinced by the high-sugar version and will reinforce their belief: of course it’s not tasty without added sugar, but I’m drinking it for cooling off, for health, and to stay slim!

At this moment, the issue of taste is effectively obscured.

And the real benefit of masking the taste issue is—the avoidance of direct comparison with well-known brands in the market.

If someone complains, ‘The taste is nowhere near that of Xinyuanzhai.’

No need for us to explain, many will naturally counter:

‘Of course, it’s made fresh and without added sugar, how can you compare?’

‘If you’re afraid of it being too sugary, go for the low-sugar version. It’s all herbal aroma, more authentic than any zhais.’

See? The power of comparison is cleverly constrained and utilized by us.

If we had only made a lackluster mainstream version, we wouldn’t have stood out, right?

Now by making two extreme versions, things are immediately different.

Not competing with big brands on taste, multiple conversions with dual versions, fostering internal conflict, intensifying discussion enthusiasm, downplaying profit motives with storytelling…

All of the above are reasons for our success.

Even, I dare say, there will eventually be quite a few who feel it doesn’t taste good but stubbornly maintain it does—It’s delicious! How is it not tasty? The flavor is so refreshing! You just don’t know how to appreciate it, right?

Thus, given the actual gap is not that big, our reputation couldn’t possibly collapse.

After the military training ends and the popularity starts to fade, a decline in reputation is inevitable, but as long as it doesn’t collapse, we can continue to sell and still make a profit next year.

It might even gradually become a unique tradition of our school, which is not impossible.

Now look back—

My actions just now may seem like I took away your multiple choices, but in fact, I strengthened your intent to choose.

After you really make a choice, you’ll firmly stand on one side or the other.

Chen Nuanhan, now I ask you again: low-sugar or high-sugar?”

“Ah?!”

Being suddenly called on, Chen Nuanhan’s heart thumped wildly for perhaps the first time at such an intense rate.

It felt like skiving off during class but then being unexpectedly called by the teacher, inevitably falling into panic, with thoughts scattering and unable to focus on answering, drifting further away, the more she thought, the more panicked she became.

“Uh… high sugar?”

Her roommates looked at her strangely, not understanding what there was to hesitate about.

Little did they know that she was not puzzled by the question, but anxious about a certain impulsive thought that had flashed through her mind.

Fortunately, her enthusiastic roommates didn’t let those emotions erode her further.

They exploded with excitement.

“Wow! Su Huai, just what does your family do?!”

“So cool, her uncle is!”

“Amazing! I can’t even think of any words to praise you, really, it’s just unjust if you don’t make money.”

“Exactly, exactly!”

Bai Huitian held her face in an exaggerated gesture: “How did you even come up with those ideas? I’m completely flabbergasted!”

Wu Qizi shook her head and sighed: “To listen to your speech is better than ten years of study… The most brilliant part is your grasp of human nature, exquisite, absolutely exquisite!”

The only one who had the right to speak but didn’t immediately heap praise on Su Huai was Li Chengguo.

His chubby face was covered in sweat, his hands continuously rubbing together, his breath whooshing, and his eyes glittered with strong joy, excitement, anticipation, and nervousness.

After you’ve all finished flattering, what am I supposed to do?!

Being naturally tongue-tied…

After stammering for a while, he suddenly blurted out, “Su, I don’t understand all that intricate stuff, just tell me what to do, and I guarantee there won’t be a single mistake!”

Su Huai couldn’t help but laugh and casually gave him a task.

“First, manage the logistics and production well, both are your strengths, then ensure the cleanliness, preferably do a thorough cleaning today.

Tomorrow morning, hurry up and make a banner, and remember to emphasize Life Hall’s secret recipe for sour plum drink, highlighting the century-old brand and handmade quality, but don’t rush to display it, wait for my instructions.

The rest is my work, so you just sit back and wait for the money to roll in.”

In the presence of others, Su Huai’s manners were impeccable, but Li Chengguo willingly bowed his head.

It wasn’t because of the impassioned bluster that sounded blood-boiling, but rather the clear and feasible strategy nestled within.

Whether or not a business can succeed depends on the market potential, of course, but the most important thing is always the fundamental logic that enables you to stand out from the competition.

With that thing, you’re awesome;

Without it, you’re a dumbass tricking investors.

The strategy Su Huai had laid out was something they couldn’t fully comprehend but were genuinely impressed by.

“Let me be completely honest.”

Feeling suddenly relaxed, Li Chengguo scratched the back of his head and grinned sheepishly.

“Even if you asked me to look up information on my phone and then repeat it verbatim, I couldn’t do it! How on earth is your brain wired?”

His words instantly resonated with the girls.

The five girls nodded energetically, starting another round of lavish praise.

There was no helping it; at the time just after the start of school, the most impressive and outstanding new student was nothing more than a student representative making a speech on stage.

The rest either had natural wealth and looks or were handsome with talent, all impressive but not shocking.

Someone like Su Huai, relying solely on her own abilities, with meticulous business thinking combined with various unremarkable resources, to operate and push a legitimate business project … that was way off the charts.

They had never even heard of such a thing before.

Such operation was not about doing things on a large scale, but playing the game with finesse.

The fresh impact of it even made Chen Nuanhan unable to control her excitement and exhilaration.

She flicked her hair with vigor, asking eagerly, “Is it my turn now? What exactly do I need to do? Employee number one is ready to start immediately!”