Chapter 85 – I want to open a music bar
On the way back, Li Xiaoyun was driving and said to me with some concern, "Zhao Yang, were you a bit too assertive just now? After all, they are our potential big clients."
I smiled and asked, "Then tell me, why do we have to be in a weak position when negotiating with clients?"
"Because they can create customer value for our company?" Li Xiaoyun answered without hesitation.
I shook my head and said, "Xiaoyun, you work in customer management. It's normal for you to place customers on a high pedestal. This is your habitual thinking and it shows your professional quality. But you need to understand the advertising industry. It's an industry full of personality. An advertising company that always agrees with its clients will lack creativity. Although clients create customer value for us, we will eventually bring them economic benefits through advertising. Essentially, we are in an equal relationship."@@novelbin@@
"But besides our Austen, there are other advertising companies eyeing the advertising business of Times Department Store. After all, it's a big project worth millions of dollars every year. Our company attaches great importance to it. I'm worried..."
"Don't worry. I have a general understanding of the advertising companies in Xuzhou. The advertising resources they have are limited and it's hard for them to systematically support the advertising needs of Times Department Store. Manager Lin is a sensible person. He won't risk his career. You know, the annual advertising expenses of department stores are astronomical. If the advertising effect is not good, it would be a serious dereliction of duty for the planning manager."
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