Picking Up Fragments in PUBG

The next evening, Jiang Siming started his live stream as usual.

After a day of fermenting, the D&G insult scandal had spread widely across China.

CCTV even called out D&G by name and taught them what real chopstick culture was.

This morning, D&G’s executives hurriedly issued an apology, but it was completely useless.

The incident had blown up too much.

D&G flagship stores across the country were forced to close urgently, leaving them deserted.

Their scheduled exhibitions and fashion shows had to be canceled and postponed indefinitely.

D&G’s stock had already dropped to 12 yuan in a single day, with no signs of rebounding.

The company had lost hundreds of billions in a single day, and their executives panicked.

This completely exposed their true nature and further ignited the fury of the Chinese public.

Even in Jiang Siming’s live stream chat, people were cursing them.

This time, Jiang Siming unexpectedly appeared on camera and aimed it at himself and his computer desk.

Everyone immediately noticed that his desk was filled with D&G bags and clothing.

"What the hell, Ming God? You’re still buying D&G stuff at a time like this?"

"Ming God, are you trying to get yourself killed? Are you standing against all Chinese people?"

"Damn, I’m about to switch from fan to hater, you believe me?"

"Ming God wouldn’t be that reckless. Let’s see how he explains this."

...

Public outrage is terrifying. Even with Jiang Siming’s immense popularity, if he stood against the masses, he would be doomed.

The director of *Go Fighting!* was casually watching the live stream while eating, and nearly choked on his ribs.

"This guy... He can’t be this stupid, right..."

The director was panicking—if Jiang Siming really caused a scandal, the latest episode they had recorded would be scrapped. There would be no way for his footage to air.

It would be just like when Wu Xiubo’s cheating scandal broke out—his scenes in *The Investiture of the Gods* were all cut and replaced with a different actor’s face, even if people complained that it looked weird.

Celebrities might seem glamorous, but one wrong step could cost them everything.

However, the disaster everyone feared did not happen.

"Everyone, don’t misunderstand. These clothes and bags were collected from my friends. Since yesterday, they all decided they would never use D&G products again and gave them to me."

Jiang Siming smiled and said, "As for why I collected these? Because D&G said we’re forgetful, right? Now I’ll show them just how firm we are on this matter!"

Saying that, he picked up a high-quality crocodile leather bag and casually tore it apart. The bag, worth over 30,000 yuan, was ripped in half on the spot! Find more to read at

Then he grabbed a limited-edition backpack worth over 70,000 yuan and shredded it just the same.

One by one, he tore every single D&G item on the table to pieces. Some of the later bags and clothes were worth over 100,000 yuan each.

In less than two minutes, Jiang Siming had destroyed millions of yuan worth of goods.

"Well done!"

"Just for this, I have to stan!"

"This is the most badass streamer I’ve ever seen."

"It looks a bit rough, but I think this is the most satisfying way to handle it."

"Are these bags that fragile? They rip so easily? Good thing I never bought one."

"I was planning to get my girlfriend one this year—guess what? Not anymore!"

...

Jiang Siming’s move won him overwhelming praise.

After packing the torn bags and clothes into a garbage bag, Jiang Siming pointed at the bag and said, "Trash belongs in the trash bag."

Hahaha… The audience burst into laughter. Well said!

After throwing the garbage bag outside, Jiang Siming returned to the stream and said to everyone:

"For those who previously bought this brand, you don’t have to follow my example. After all, it was your own money. Since the money has already gone to those bastards, just take it as a lesson learned. There’s no need to destroy the items like I did. After all, I’m rich, right?"

Jiang Siming made a joke but also guided his audience on how to properly resist the brand.

Then, he seriously told everyone:

"Since Dolce & Gabbana wants to see how long we can sustain the boycott, let me set an example. From today onwards, if anyone still buys their products, I don’t care who you are—whether you’re my fan, my friend, or even my girlfriend—sorry, but we’re done."

Jiang Siming’s words were harsh, but the audience found them incredibly satisfying. That’s exactly how it should be.

"And one more thing—regardless of any past conflicts we’ve had, or if I’ve ever insulted you, as long as you never buy D&G products again, you’re my brother. If I ever said ’NMSL’ to you, then as long as you don’t buy D&G, not only is your mom resurrected, but I’ll personally put a Revive Armor on her!"

Hahahahahahaha…

This move was absolutely 6666+!

The entire chat erupted in laughter.

"Ming Shen, you’re an absolute marketing genius!"

"This speech is insanely brilliant!"

"I’m dying of laughter. Ming Shen, from now on, you’re my brother for life because I’ll never buy their stuff in my life!"

"Ming Shen, you’re seriously an advertising genius."

"Boycotting D&G starts with Ming Shen, starts with ourselves!"

"Well said! Let those Italian pigs see just how forgetful we really are!"

"Ming Shen said exactly what I wanted to say! If anyone I know still buys their stuff, even if it’s my own mom, I won’t acknowledge them anymore!"

Jiang Siming’s words and actions added more fuel to the fire of the D&G scandal.

That night, his video and actions skyrocketed to second place on trending searches.

His impact was far greater than that of Chinese celebrities who had previously endorsed D&G and later announced the termination of their contracts.

Especially his final words, which contained a bit of profanity—they didn’t make netizens feel like he was rude. Instead, they found him incredibly charming!

As a result, not only did Jiang Siming help accelerate D&G’s downfall, but he also gained a massive wave of popularity and fans.

After midnight, D&G’s stock price fell below double digits, dropping to $8!

When D&G found out, they were furious and wanted to sue Jiang Siming. Unfortunately, not a single court or lawyer in China was willing to take the case.

How infuriating is that?

In a fit of rage, D&G announced at 2 AM that they were severing ties with China and would no longer sell any products there.

When people heard the news, they weren’t angry at all. Instead, they celebrated, feeling happier than they would on a holiday!

Of course, the happiest of all was Yinghuan Financial.