Reaching the age of thirty, my income randomly doubled

Chapter 610: Chapter 403 Comprehensive Access to Short Videos

Late March.

The fried rice noodle shop that Big Piya often visited, which wasn’t doing very well, suddenly became popular after the owner, who loved creating short comic bits, posted a video challenging himself to fry rice noodles in one minute on TikTok.

It went viral.

With likes reaching a hundred thousand and comments surpassing ten thousand.

From previously having almost no customers to having lines every day, it all changed overnight.

And such stories seemed to be happening everywhere.

...

The impact of short videos on the physical industries was growing ever larger, which made Chen Pingsheng profoundly realize that relying solely on the past cooperation model was insufficient for traditional industries under Tengying Group to truly embrace short video+.

The key was that the traffic on short videos kept increasing.

Something everyone did every day was to take out their phones and scroll through short videos.

Perhaps in the future, the internet celebrity economy would not be limited to young people, but also encompass entrepreneurs like them.

March 20th.

Chen Pingsheng summoned leaders of major enterprises, including Chang Fu, Chu Qiuyan, and Yang Qian, to Shenzhen.

He had an important announcement to make, that starting from this year, Tengying Group would not only initiate partnerships with internet celebrities.

More importantly, all mid and senior managers of their traditional industries would learn about short video+traditional industry.

This meant that all store managers and regional managers, including those from Bobo Milk Tea, Antler Coffee, and Tenghui Department Store, would undergo a series of trainings on video shooting and operations.

For now, he was very relieved that he had visited Teng You Media to gain an in-depth understanding of the current short video economy.

Without this trip to Shenzhen, traditional enterprises within Tengying Group might have been a year or even two behind in joining the short video sphere in step with the times.

As it stood, the response was clearly very timely.

“Sometimes you’ll find that after sitting in our position, it’s easy to overlook some extremely important and fundamental things, such as the consumption habits of these young people.”

Chen Pingsheng had a very high standing in the group, and when he said all store managers, including presidents, needed to learn about short videos,

Everyone would certainly go.

In fact, his initial investment in Xin Teng Live Streaming was because Chang Fu had always been involved in that.

It was a stroke of serendipity.

Later on, the spoiled brat often filmed short videos at home, and due to her special circumstances, he also kept banning her account every other day.

Until he went to Financial University as a guest professor, and saw that all the young people were scrolling through short videos.

That’s when he knew he really had to understand this thing.

“Old Chen, when you say all mid-senior level managers should learn short video operations, is there any specific standard?”

“Of course there is.”

Chen Pingsheng said: “It’s not just for them to simply understand; they also need to learn how to shoot and edit. Each store has to produce at least one short video a day and upload it to TikTok.”

“Taking such a big step?”

“What do you think?”

Chen Pingsheng replied noncommittally: “When you go back, start arranging immediately. I’ll have Teng You Media create a series of short video courses tailored for your mid and high-level managers to study.”

Got it… The group is really about to fully integrate with short videos.

When the gathering was nearly over, Chang Fu also had a private chat with Chen Pingsheng.

There were two main points: after Gao Hu received three hundred million in financing and another five hundred million investment in Sha City,

He was ready to bypass Southern Province and go straight to Guangdong, plainly planning to compete with Fei Yangyang.

Chen Pingsheng was unfazed. To be honest, he didn’t really think less of Gao Hu.

And Chang Fu knew very well that Gao Hu was keeping mum about his plans, and it was generous enough that Chen hadn’t acted against him yet.

The idea of replicating another Fei Yangyang with capital market money was frankly impossible.

Times had changed, it was just that Gao Hu himself couldn’t see it clearly.

His limited bag of tricks might dazzle at the start, but once the scale grew,

Gao Hu simply lacked the capability to manage.

Chang Fu said: “You might as well enjoy the show. You went to the Shenzhen branch of Teng You recently and even promoted Dao Xiaodao and Rogue Youth. When Sun Liancheng saw your name, he immediately called me, asking if you had left Magic City.”

Sun Liancheng was originally one of the division presidents at Tengying Entertainment.

Afterwards, when Xin Teng Live Streaming started up, Chen Pingsheng arranged for Sun to assist Chang Fu in managing Xin Teng Live Streaming.

Later, with TikTok’s move into short videos, he invested five hundred million and tasked Sun Liancheng with leading an internet celebrity team to join TikTok early.

That led to the current Teng You Media.

“He called you, asking if I had gone to Shenzhen?”

Chen Pingsheng said with a smile: “He’s probably afraid I’ll catch him by the tail and is trying to sniff out some bits of news from you, right?”

“Old Sun is someone you know. He’s been following you for so many years and definitely has skills. But to say he’s without fault is unlikely. Your sudden visit to the Teng You branch has scared him sleepless for three days; he’s terrified of ending up like Gao Hu.”

Chang Fu was getting richer by the day and wasn’t managing his physique well.

His belly was protruding, a classic case of middle-aged spread.

Chen Pingsheng advised: “His worries are a bit superfluous. Teng You is managed quite well; as long as no principal issues arise, those little internet celebrities like to burrow into his bed, and I won’t intervene.”

“If he heard what you just said, he’d probably be too overjoyed to sleep for another three days.”

Chang Fu sat on his balcony, taking the opportunity to look at the sea of Shenzhen.

This feeling of superiority, looking down from above, was completely different from those pedestrians down below.

Just as Old Chen himself said: after reaching their positions, it’s easy to overlook the base layer and even the current young people’s consumption habits.

This could lead to strategic mistakes in corporate management, or being too late to keep up with the times.

Chen Pingsheng had already made it to the top floor but still managed to constantly feel the life habits like those pedestrians below.

That was no small feat.

And this is something Gao Hu would never be able to do.

Sometimes Chang Fu also pondered, if not for having Old Chen above him, he feared he might get just as carried away.

In the evening, Yang Qian proposed to go out for a drink.

Chen Pingsheng agreed without a second thought; gathering these people together for entrepreneurship, the best outcome was not just becoming wealthy together, but being able to sit down for tea and reminisce about the glorious days when they were old.

That sounded easy, but in reality, it was not.

Didn’t you see that as everyone walked on their paths, some had already left?

And in a very unfriendly manner.

Among them, Chu Qiuyan was the earliest to succeed, and Bobo Milk Tea had gone through several major market upheavals.

Chen Pingsheng personally stepped in to resolve them afterward.

She was also the one who was criticized the harshest and, of course, the one who progressed the fastest.

It’s easy for a group of people to gather together, but to really walk together until the end, no one knows how much adversity and challenges they’ll face.