Two Realms Shuttle Gate: Don t Call Me a Demon!

Chapter 604: Chapter 374: Promotion

The Jieke Group’s promotional campaign for the “Wedding Dress” movie quickly unfolded.

It started in Chan Country, the home base, where “Wedding Dress” received maximum exposure on television, the internet, radio, and offline, occupying a considerable amount of advertising space.

Then, in other countries on the Southeast Asian peninsula, under the tireless promotion of the Jieke Group, the name “Wedding Dress” appeared in all major news sections and entertainment supplements.

However, due to the limitations of Southeast Asia, the movie-watching habits of the people there had not been fully cultivated, and the box office in these places had always been minimal.

The Jieke Group had a plan; under Su Jie’s instruction, the Hundred Ghost Film Company, specifically for the “Wedding Dress” movie, first announced a profit-sharing slogan. In addition to lowering ticket prices, they opted to give a larger share of the profits to the cinemas showing the film. They even set up some free cinemas, subsidized by the Jieke Group, where its enormous number of employees, counted in the millions, and their indirectly influenced families could watch the movie for free, providing a large viewership.

Following this, the Jieke Group launched a slogan encouraging moviegoers to draw great prizes with their ticket stubs, providing substantial incentives to stimulate the viewer base.