Domination in America, Starting from being a Boxing Champion

Link agreed with this point.

Since Universal Music was a new company, it couldn't compare with the top five record labels and the many established recording companies in terms of media resources and publicity channels.

There was a weakness in star-making capabilities, which was why Ivanka had invited Scott to work at Universal Music.

Link told Scott that he could proceed according to his plan.

He also suggested that Scott should talk to a few singers before drafting the publicity plan.

Singers are artists; some are reclusive, only interested in making music, unconcerned whether they become famous or make money.

Lana, for instance, was such a person, rejecting interviews, not taking up endorsements, smoking and drinking at concerts, swearing at the paparazzi, accustomed to her carefree and unchained lifestyle, unconcerned with media critique.

For such singers, there was no need to press too hard.

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Scott expressed his agreement, stating that all promotional activities would primarily consider the singer's wishes.

"Scott, after my private video was leaked, my public image was somewhat damaged. I plan to restore my public image through media publicity. Do you have any advice on this matter?"

Link leaned on the couch and asked.

Scott thought for a moment and said, "Mr. Baker, this is easy to handle. Before April, your public image was quite positive, with not much to criticize.

After your breakup with Miss Taylor Swift, you weren't very careful about keeping your private life private, attracting a lot of media attention.

If you want to recover your public image, you just need to find a steady girlfriend and show off your love in public.

And in the publicity, claim that during that time, you were influenced by the relationship, emotionally unstable, which led you to indulgence. Now, with a new love, you have been saved by love and have become a good man again."

This type of publicity over some time would also gradually diminish the negative news."

Link listened and felt that this promotion might work, but there were also some problems.

Before breaking up with Taylor, he already had a history of cheating, it just hadn't been exposed by the media.

Moreover, he wasn't exactly 'a good man,' indifferent to the 'good man' label; what he needed were high-quality labels like 'teen idol,' 'American dream,' 'dream lover of nine hundred million girls worldwide.'"

"Mr. Baker, in my view, you really don't need to worry too much about the media's views of you, given your current influence and reputation. These scandals hardly have any negative impact on you," Scott added.

"Not at all? Won't the scandals affect my album sales?"

"No, during your relationship with Miss Swift, because your relationship was stable, the media didn't have fresh material, and there were very few reports about your personal life.

After your breakup, media coverage of your personal life dramatically increased.

The PR department conducted a survey – media reports related to your personal life were just over 1200 in March, surged to 53,000 in April, 31,000 in May, and this month the reporting has also maintained at over 5000 incidents per week.

As the scandals increased, your media exposure also increased, directly boosting your new album sales; according to the marketing department, during April, these scandals brought about a 12%-15% increase in your album sales," Scott said.

On hearing what Scott said, Link felt a bit puzzled, "The increase in scandals, won't it affect the foreign markets? Has Universal Records looked into that?"

"It has an impact, but a positive one. In May, because of your scandals with Ms. Marion Cotillard, Ms. Emma Watson, and others, 'The Woman I Love' saw a 32% increase in sales in France, about 17% in Britain, and slight increases in other regions that reported the news," Scott explained.

"Are you sure?"

Link asked in surprise.

Scott, not understanding his sudden seriousness, quickly assured that it was true, opened his briefcase, and handed him a document.

Based on the fluctuations in album sales, generally, albums have the highest sales in the first week of release, with a drop of about 50% in the second week, and another 50% in the third week. The higher the first-week sales, the greater the drop, and the longer the release, the greater the drop.

Albums with smaller declines are usually of high quality or receive more promotional efforts.@@novelbin@@

According to this decline rate, it's easy to spot any anomalies in weekly sales.

Link browsed the document and couldn't help frowning.

Last week, Ivanka told him in Baker's small shop that due to his becoming a playboy, his reputation was greatly damaged, affecting his album sales. She said that this was the result of an investigation by Universal Record's marketing department.

For this reason, Ivanka proposed that he find a steady girlfriend to shed the playboy label and rebuild his public image.

Link agreed.

Then, Ivanka enthusiastically helped him recommend girlfriends.

Eventually, Ivanka volunteered herself, and they became a couple by agreement.

But the premise of this was that his bad reputation would affect his album sales; if there were no impact, was there still a need for a steady girlfriend?

Thinking of all this, Link finally understood why he felt trapped that day. The trap was here—a disparity in information.

At the time, he was unguarded, falling straight into the pit Ivanka had dug, ending up with a nominal girlfriend.

Realizing this, Link was somewhat annoyed.

This woman was too trivial. If she wanted to be his girlfriend, she should have just confessed openly, why play such games? To appear clever?

But what was done was done; he had nothing else to say.

After all, that was Ivanka, whose bait was too sweet and too irresistible. Even knowing there was a hook inside, he couldn't bear to let go.