Domination in America, Starting from being a Boxing Champion

Link put down the document and said, "Scott, no matter if the scandal is good or bad, you should always be careful not to let the media hype it up too much. When encountering reports that have a negative impact, suppress them if necessary. Don't let it affect my life."

"Understood! Mr. Baker, rest assured, you can totally trust our PR department in this regard,"

Scott said confidently.

Link gave a slight smile and extended his hand, "Scott, you're a marketing expert; the marketing work for Link music will rely on you in the future."

"Haha, I don't dare to claim being an expert, it's my job, and I will definitely do my utmost to do it best."

Scott shook his hand, smiling modestly.

His modesty was genuine.

Although he considered himself a marketing expert, he didn't dare to think so in front of Link.

After studying Link's rise to fame, he admired Link even more and thought that Link's current fame was due to 30% talent and 70% hype.

His talent was strong, but without the hype, reaching his current level of fame would have taken at least ten years.

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Yet his skills in generating hype were even greater.

Starting from the boxing ring and hyping all the way to the music industry, each campaign he conceived was astounding.

Take, for instance, the recent "flaunt wealth by falling over" event.

When he first saw the plan, he couldn't help but secretly exclaim that it was a stroke of genius.

"Flaunt wealth by falling over" started by using celebrities' displays of wealth to create a social topic, sparking public discussion and triggering controversy which prompted mainstream media to participate—whether criticism or praise, it was all good exposure, cost-effective and impactful.

After mainstream media got involved, other outlets would follow suit, making it a hot topic in society.

Once more people paid attention, they would then focus their attention on the album, creating new topics and stirring up new controversies, thus further increasing the album's exposure.

Furthermore, in promotion, they used the celebrity effect to associate Link's album with luxury goods and fashion, positioning buying the album as equivalent to purchasing high-end luxury products.

This move was very clever.

In the advertising world, everyone knows that selling a product is not as good as marketing a concept. Once you plant that concept in the public's mind, they will buy spontaneously—for example, the belief that drinking pure water is harmful to your health, diamonds symbolize love, and luxury goods represent status.

In the "flaunt wealth by falling over" event, Tiffany, Paris Hilton, Amanda Hearst, Georgia Bloomberg, Kim Kardashian, Lindsay Lohan, and others were celebrities and elites renowned across various sectors in America, with high profiles and fan followings.

Their styles of dress, hairstyles, body shapes, etc., often become imitated by young women.

By categorizing Link's album among luxury items, owning his album meant not only enjoying great music but also possessing a certain status and taste.

This was the essence of concept marketing.

From early May till now, there are still many people around the world imitating it; even imitating "flaunt wealth by falling over" has become a fashion statement.

According to estimates by Universal Records, the benefits of this marketing campaign are very obvious. In the United States, Link's new album sold over 500,000 more copies, and over 3 million more worldwide, and it's expected to boost sales of Link's next album as well.@@novelbin@@

It's incredible.

When Scott first heard that the marketing plan was proposed by Link himself, he was greatly impressed and became even more convinced that Link's fame was no fluke.

Initially, in the boxing world, he became a loudmouth at 19, challenging more than a dozen world boxing champions from afar, becoming a boxing star.

Later, when he entered the music scene, he staged battles with East Coast rap groups and climbed to the top by stepping over them, and this wasn't a forced response but a marketing plan designed and executed by Link himself.

This plan turned Link from a music newcomer into a top music industry influencer in just one year.

In the marketing world, this success was considered an epic victory.

Now, hearing Link praise him as a marketing expert, Scott felt bashful. In front of a marketing deity like Link, he was just a primary school student and didn't dare to claim himself as an expert.